Types of Copywriting: Which Should I Adopt and When?

Being able to experiment with words is an entirely distinct thing from knowing how to make a living from it. Expert knowledge of the types of copywriting and which is best to adopt makes your skill most valuable.

Unlike every other form of writing, copywriting promotes products and is done through an array of media such as; ads, billboards, emails, and other printed media.

What Is Copywriting?

Copywriting is a marketing activity carried out on several advertising channels to make consumers interested in a particular product. This because, copywriting is what you find at the core of every business.

The writer’s intent for pulling out a copy is to evoke a persuasive emotion in the minds of all who come across the product or service to make purchase, donate for a cause, or take a step in the positive direction.

Up until now, copywriting is that part of writing too many people do not tow because they do not understand how it works or which part of it they should specialize in.

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Who Is a Copywriter?

A copywriter is one who has become so persistent in the art of writing by helping to create billboards, jingles, brochures, sales letters, social media posts, and other marketing communications to increase brand awareness.

Usually, a copywriter works in advertising agencies, marketing departments of organisations, public relations firm, etc. He may also choose to work as a freelancer.

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Why is Copywriting So Valuable?

Below are some of the reasons copywriting is Valuable:

  1. A good copywriting has the ability to persuade and compel readers to take desired actions, such as making a purchase, signing up for a service, or clicking on a link, which leads to increased conversions and revenue for businesses.
  2. It helps businesses communicate their brand identity, values, and unique selling propositions in a clear and compelling manner, strengthening brand recognition and loyalty among customers.
  3. Well-crafted copy engages and resonates with the target audience, addressing their needs, desires, and pain points effectively, which fosters a deeper connection and engagement with the brand.
  4. Futhermore, quality copywriting can improve a website’s search engine optimization (SEO) by using relevant keywords and phrases naturally into the content, helping to improve visibility and drive organic traffic.
  5. In today’s competitive market, standout copywriting can differentiate a brand from its competitors, capturing attention, building trust, and influencing purchasing decisions in favor of the brand.
  6. Additionally, copywriting is adaptable and can be used across various marketing channels and platforms, including websites, social media, email campaigns, advertisements, and more, maximizing its reach and impact.

Types of Copywriting

Almost every business in the world has an online presence and so, needs copywriting to thrive.

Just as it is that not all copywriters write all kinds of copy, you may have to find out which type you do well at and build a career around it.

#1 Sales/Marketing Copywriting

This is the most common type of copywriting where you have to put up series of information on the web through texts on adverts, product descriptions, advertorials.

The sales copywriter subtly manipulates the subconscious state of the audience into what catches their fancy and then, writes creatively to effect the persuasion.

However, you must be able to merge a long list of information into an easy-to-read stuff not excluding the important features.

Knowing that your grammatical blunders can make your product untrustworthy, your grammatical skill must be top-notch and ensure you tell the truth about the service you render.

Copies that fall under this category are:

  • Business plans
  • Outbound email campaigns
  • Case studies
  • Sales reports
  • White papers
  • Ebooks

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#2 SEO Copywriting

This is the strategic use of optimised keywords to make your products gain traction on Google result pages. It is only found in online contents such as web contents and product descriptions.

To scale at this, you must input some level of creativity while possessing strong research skills.

However, creating a good SEO copy entails you floating your keywords appropriately just so, it doesn’t bore your audiences. This writing technique focuses on persuading the reader to take an action and then, make the copy rank on Google Search.

#3 Creative Copywriting

This type of copywriting revolves round the making of a brand and so, understanding what works in buyer psychology to promote your service is key.

Some creative copywriting advertorials you can find here include:

  • Advertising campaigns
  • Attention-grabbing concepts
  • Songs or jingles
  • Pitches
  • Concept design
  • Brand development
  • Commercial or video treatments
  • Ad copy

#4 Technical Copywriting

Technical copywriting requires a special education to feature in it. You must have a deep knowledge of computers and language.

A technical copy is used to address an audience within a particular sector and covers topics in areas as; science and environment, health, marketing, finance, politics, and government.

The rudiment of becoming a techie is your ability to pass your message with relevant points in the most understandable way possible. This copywriting type offers:

  • FAQs
  • Scientific breakdowns
  • Datasheets
  • User manuals
  • Explainer video scripts

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#5 PR Copywriting

Copies written for Public Relations purpose include press releases and statements.

As much as this type of copy presents a company in the best light, you must be cool-headed to write in the most neutral way possible.

There also has to be a balance between maintaining a positive image for the company and promoting it.

What type of Copywriting should i Adopt and When can i Adopt Them

The type of copywriting you should adopt depends on your specific goals, target audience, and marketing strategy. Here are some common types of copywriting you can adopt and when you can adopt them:

Direct Response Copywriting(ad copywriting)

You can use direct response copywriting when you want to prompt an immediate action from your audience, such as making a purchase, signing up for a newsletter, or filling out a form. This type of copywriting is often used in sales pages, email marketing campaigns, and advertisements.

Brand Storytelling Copywriting

You can adopt brand storytelling copywriting when you want to connect with your audience on an emotional level and build brand loyalty.

This involves telling captivating stories about your brand’s history, values, and mission. It can be used in website copy, social media posts, and blog articles.

SEO Copywriting

Use SEO copywriting when you want to improve your website’s search engine rankings and drive organic traffic.

Furthermore, this requires adding relevant keywords and phrases naturally into your content while still maintaining readability and relevance. SEO copywriting is essential for website pages, blog posts, and other online content.

Social Media Copywriting

Also, you can adopt social media copywriting when you want to engage your audience on platforms like Facebook, Instagram, Twitter, and LinkedIn.

Therefore, this includes crafting concise, attention-grabbing copy that encourages likes, shares, comments, and clicks. Social media copywriting is crucial for posts, ads, and captions.

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Content Marketing Copywriting

Use content marketing copywriting when you want to provide valuable information or entertainment to your audience to attract, engage, and retain them. By creating blog posts, articles, guides, videos, podcasts, and other content that educates, inspires, or entertains your audience.

Email Marketing Copywriting

Adopt email marketing copywriting when you want to nurture leads, build relationships with subscribers, and drive conversions through email campaigns.

This requires crafting compelling subject lines, engaging body copy, and clear calls-to-action (CTAs) that encourage opens, clicks, and conversions.

Difference Between Copywriting and Content Writing

Copywriting and content writing are both essential components of marketing and communication strategies, but they serve clear purposes and have different focuses:

CopywritingContent Writing
copywriting is to persuasive, engaging, and motivate the reader to take a specific action, such as making a purchase, signing up for a service, or clicking on a link. it is used in advertisements, sales pages, product descriptions, and promotional materials.Content writing is informative, educative, or entertain the audience. It focuses on providing valuable information, insights, or entertainment to the reader. Content can take various forms such as blog posts, articles, social media posts, and videos.
Copy is concise, persuasive, and action-oriented. It often uses compelling language, persuasive techniques, and a clear call-to-action (CTA) to drive the desired response from the audience. Also, its more direct and sales-focused.Content is in a longer-form and more in-depth compared to copy. The tone can vary widely based on the topic, audience, and brand voice, but it is generally more conversational and less directly promotional.
Copywriting captures the audience’s attention quickly and compel them to take immediate action.While content writing engages the audience by providing valuable information, insights, or entertainment that resonates with their interests or needs.
Copy is used in marketing materials, advertisements, landing pages, email campaigns, and other promotional content where the goal is to drive conversions or sales.Content is used on blogs, websites, social media platforms, and other channels where the goal is to provide value to the audience, attract organic traffic, and build a relationship with the readers.

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How do I Adopt a Type of Copywriting?

Writing an effective copy entails putting down words that can compel your readers to take a pre-supposed action.

Therefore, sticking to a type of copywriting makes you an efficient copywriter. So, you can build up your strengths in the type of copywriting you are most conversant with and take advantage of it.

Tips for Writing Copy

Here are some top tips for writing an effective copy:

  1. Know Your Audience: Understand your target audience’s demographics, preferences, pain points, and desires. direct your copy to resonate with their needs and motivations.
  2. Focus on Benefits: Highlight the benefits of your product or service rather than just listing features. Show the audience how your offering solves their problems or improves their lives.
  3. Craft Compelling Headlines: Capture attention with engaging headlines that arouse curiosity, promise a benefit, or evoke emotion. Keep them clear, concise, and relevant to your audience.
  4. Use Persuasive Language: Incorporate persuasive techniques such as storytelling, social proof, scarcity, and urgency to compel readers to take action.
  5. Keep it Clear and Concise: Write in clear, straightforward language that is easy to understand. Avoid jargon and unnecessary words. Use short sentences and paragraphs for readability.
  6. Focus on the Reader: Make the reader the focal point of your copy. Use “you” language to address them directly and make them feel understood and valued.
  7. Include a Strong Call-to-Action (CTA): Clearly state what action you want the reader to take next, whether it’s making a purchase, signing up for a newsletter, or contacting you. Make the CTA prominent and compelling.
  8. Provide Proof: Support your claims with evidence such as testimonials, case studies, statistics, or endorsements to build credibility and trust with your audience.
  9. Optimize for SEO: Include relevant keywords naturally into your copy to improve search engine visibility and attract organic traffic. But prioritize readability and user experience over keyword density.
  10. Edit and Proofread: Review your copy carefully to catch any errors in grammar, punctuation, or spelling. Ensure consistency in tone, style, and messaging throughout.
  11. Test and Iterate: Experiment with different approaches, headlines, CTAs, and formats to see what resonates best with your audience. Continuously analyze and optimize your copy based on performance metrics and feedback.

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What is the main goal of direct response copywriting?

The main goal of direct response copywriting is to prompt an immediate response from the audience, typically in the form of a purchase, sign-up, or inquiry.

How does SEO copywriting differ from traditional copywriting?

SEO copywriting focuses on optimizing content for search engines to improve online visibility and attract organic traffic, while traditional copywriting aims to persuade and engage the audience through compelling storytelling and persuasive language.

Is technical copywriting suitable for non-technical audiences?

Yes, technical copywriting can be adapted to suit the needs of non-technical audiences by using plain language, clear explanations, and visual aids to enhance understanding.

Final Thoughts

Regardless of what type of copywriting you choose to write, there are no varying principles. So, as a B2C, B2B copywriter, your continuous practice makes you perfect the art.


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