Types of Copywriting: Which Should I Adopt and When?

types of copywriting

Being able to experiment with words is an entirely distinct thing from knowing how to make a living from it. Expert knowledge of the types of copywriting and which is best to adopt makes your skill most valuable.

Unlike every other form of writing, copywriting promotes products and is done through an array of media such as; ads, billboards, emails, and other printed media.

What Is Copywriting?

Copywriting is a marketing activity carried out on several advertising channels to make consumers interested in a particular product. This because, copywriting is what you find at the core of every business.

The writer’s intent for pulling out a copy is to evoke a persuasive emotion in the minds of all who come across the product or service to make purchase, donate for a cause, or take a step in the positive direction.

Up until now, copywriting is that part of writing too many people do not tow because they do not understand how it works or which part of it they should specialize in.

Related: How to Build Your Copywriting Portfolio

Who Is a Copywriter?

A copywriter is one who has become so persistent in the art of writing by helping to create billboards, jingles, brochures, sales letters, social media posts, and other marketing communications to increase brand awareness.

Usually, a copywriter works in advertising agencies, marketing departments of organisations, public relations firm, etc. He may also choose to work as a freelancer.

Types of Copywriting

Almost every business in the world has an online presence and so, needs copywriting to thrive.

Just as it is that not all copywriters write all kinds of copy, you may have to find out which type you do well at and build a career around it.

#1 Sales/Marketing Copywriting

This is the most common type of copywriting where you have to put up series of information on the web through texts on adverts, product descriptions, advertorials.

The sales copywriter subtly manipulates the subconscious state of the audience into what catches their fancy and then, writes creatively to effect the persuasion.

However, you must be able to merge a long list of information into an easy-to-read stuff not excluding the important features.

Knowing that your grammatical blunders can make your product untrustworthy, your grammatical skill must be top-notch and ensure you tell the truth about the service you render.

Copies that fall under this category are:

  • Business plans
  • Outbound email campaigns
  • Case studies
  • Sales reports
  • White papers
  • Ebooks

Also Read: Tips for Marketing Your Freelance Writing Services

#2 SEO Copywriting

This is the strategic use of optimised keywords to make your products gain traction on Google result pages. It is only found in online contents such as web contents and product descriptions.

To scale at this, you must input some level of creativity while possessing strong research skills.

However, creating a good SEO copy entails you floating your keywords appropriately just so, it doesn’t bore your audiences. This writing technique focuses on persuading the reader to take an action and then, make the copy rank on Google Search.

#3 Creative Copywriting

This type of copywriting revolves round the making of a brand and so, understanding what works in buyer psychology to promote your service is key.

Some creative copywriting advertorials you can find here include:

  • Advertising campaigns
  • Attention-grabbing concepts
  • Songs or jingles
  • Pitches
  • Concept design
  • Brand development
  • Commercial or video treatments
  • Ad copy

#4 Technical Copywriting

Technical copywriting requires a special education to feature in it. You must have a deep knowledge of computers and language.

A technical copy is used to address an audience within a particular sector and covers topics in areas as; science and environment, health, marketing, finance, politics, and government.

The rudiment of becoming a techie is your ability to pass your message with relevant points in the most understandable way possible. This copywriting type offers:

  • FAQs
  • Scientific breakdowns
  • Datasheets
  • User manuals
  • Explainer video scripts

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#5 PR Copywriting

Copies written for Public Relations purpose include press releases and statements.

As much as this type of copy presents a company in the best light, you must be cool-headed to write in the most neutral way possible.

There also has to be a balance between maintaining a positive image for the company and promoting it.

How do I Adopt a Type of Copywriting?

Writing an effective copy entails putting down words that can compel your readers to take a pre-supposed action.

Therefore, sticking to a type of copywriting makes you an efficient copywriter. So, you can build up your strengths in the type of copywriting you are most conversant with and take advantage of it.

Final Thoughts

Regardless of what type of copywriting you choose to write, there are no varying principles. So, as a B2C, B2B copywriter, your continuous practice makes you perfect the art.


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