Copywriting is one of the most essential elements of effective marketing. It is a skill that is highly valued and essentially sought after by individuals, companies, and cooperative organizations.
However, to become a proficient and profitable copy expert, you’ll need to invest time and energy in studying the craft- one great way to do that is by taking a copywriting course.
To help you get started on a good note, we will connect you with the best free copywriting courses. So you can make an informed decision and kickstart your copywriting career as soon as possible.
Let’s go!
Most people use copywriting and content writing interchangeably, but there is a clear disparity between the two terms. Read our article on the difference between copywriting and content writing.
Why Take a Copywriting course?
Over the past 20 years, copywriting has transformed into a multifaceted profession, encompassing much more than merely knowing how to write.
Taking copywriting courses is a great way to invest in your own professional development. Even proven experts can learn something new.
Good copywriting skills help you write better resumes and cover letters. The courses help you learn proven formulas that compel, convince and convert customers.
Copywriting courses teach you psychology and influence, 2 useful skills to have in life.
These days, you can take Copywriting courses online as it allows you to study all your courses in the comfort of your home. All you do is register and have access to all your courses.
Here are reasons why you should take copywriting courses.
- Copywriting goes hand in hand with marketing: A copywriting course teaches how marketing applies to copywriting.
- Copywriting is a BIG area: A copywriting course will delve deep into the techniques so you’re using them correctly for the copy you’re creating.
- Develop confidence: At the completion of your copywriting course, you earn a certification that makes you stand out from other writers.
Who Should Take a Copywriting Course
Copywriting courses are not only designed for individuals looking to create good salecopies but for everyone looking to make sales.
People that are most interested or may need copywriting skills include:
- Anyone interested in learning the art and science of copywriting
- Aspiring copywriters wanting to master their skills
- Marketing professionals looking to develop their career
- Business owners who want to understand how copywriting can improve their marketing efforts
- Freelancers who want to learn how to become an effective copywriter
- Entrepreneurs, startups, and business people wanting to understand how copywriting can grow their business
- Web and graphic designers needing to understand the role or copywriting
- Anyone aspiring to reach new customers and improve sales conversion
How Do Free Copywriting Classes Work?
Free copywriting classes are available mostly online. Just like every other distant program, online copywriting courses use the Learning Management System.
LMS method includes the use of Blackboard, Canvas, and Moodle, which provides an accessible exchange of information between you and your Instructor.
During online classes, you receive your study materials, lectures, and assignments via email or some kind of file transfer system. You submit course assignments through LMS by posting on discussion forums and submitting tasks through applicable links.
Another option for online classes involves the use of an online proctoring service.
During your training, you can communicate with your Instructor via e-mail, electronic forums, videoconferencing, social media chat rooms, and other forms of computer-based interaction.
What Is The Duration of a Copywriting Course?
The length of a copywriting course varies according to course providers. Most course providers offer coursework that can be completed in as little as five weeks, while others can be completed in a few days.
You have to understand that the duration of your online courses lies in your power. For instance, most instructors post assignments at the beginning of the program, so, if a course is said to last 5 to 7 days, you can complete the work and submit as you choose.
List of Free Copy Writing Courses
Below is a list of 10 free online copywriting courses. Our selection criteria for these programs are focused on the duration and nature of the coursework offered.
#1. AWAI’s Accelerated Program for Six-Figure Copywriting
AWAI’s copywriting training programs are written by the industry’s top copywriters who have generated billions of dollars of sales from their copy.
You’ll build copywriting skills and also discover how the business of copywriting works so you can hit the ground running when ready. Visit www.awai.com to access this course.
#2. Unbounce spans- The Landing Page Conversion Course
The Landing Page Conversion courses from Unbounce spans a number of topics, all designed to help you understand how to convert more readers into product sales or service inquiries.
This course also features copywriting professionals and digital marketing experts.
The course curriculum focuses squarely on copywriting (from writing effective Calls To Action, lead capture forms, landing page copy, and psychology.
There are eleven emailed lessons packed with video tutorials and ‘tear downs’ of real examples. To access this course, click Unbounce spans.
#3. LinkedIn – Marketing Copywriting Course
This is a one-month free copywriting course for beginners. This course comprises the most lucrative forms of content and copywriting, from Facebook ads to video scripts.
In this course, you will explore the different types of copywriting, and learn the general rules. You will learn how to tell a story that entertains and sells.
At the end of each lesson, you will engage in assignments and challenges that give you the opportunity to practice the concepts covered in lectures. Visit linkedin.com to access the course.
#4. Blackford Centre for Copywriting
The Blackford Centre offers lessons, tutorials, resources, and articles on a variety of topics that will be helpful to a copywriter whether a beginner or a professional.
Some of the core lessons in this course include the following:
- Basic and advanced writing skills
- Methods to research audiences
- Direct mail, brochure, and press release writing
- Tech copy tips including PPC ads, email marketing, SEO copywriting
- Finding work online and offline
Furthermore, each lesson in these courses contains helpful information and assignments. The assignments are ‘interactive’, which means you can also get support from tutors (both email and phone). Visit www.inst.org and register for Blackford centre for copywriting
#5. Conversion Copywriting 101
This free course covers the fundamentals of copywriting for the web.
In addition to the basic skills, there are lessons on the importance of features vs. benefits, writing for AdWords, and homepages vs. landing pages. If you’re new to web-based copywriting, you’ll benefit a lot from this course. Visit www.copyhackers.com to access this course.
#6. Copywriting tips on Copywritematters
This free mini-course gives you copywriting tips that can help you improve your writing brought to you by Belinder Weaver.
Lessons in this course teaches you how to
Uncover benefits that matter, Write customer-centric copy, and Edit the flab into FAB.
At the end of this course, you will Learn several quick wins to turn flabby copy into a lean, mean sales machine, the importance of making your reader the star of the story, discover the most powerful word in marketing and many more. Register for this course on copywritematters.com
#7. Become A Copywriter Pro from Ground Up on Eduonix
This is one of the best free copywriting courses available online. It is a 4hours course that consists of 16 lectures featuring the brightest writers from the industry.
This course will reveal all the secrets you need to know on becoming a successful copywriting. It contains a breakdown of all you need to know to get started as a copywriter and also how to become a successful copywriter. You will learn how to adjust your content based on your audience as well as how internet writing differs from print writing.
By the end of the course, you will have mastered the art of writing with style and flair. Get this course on eduonix.com.
#8.155 Years of Copywriting Insights Taught In 1.5 Hour Course on Coursesity
This is the clearest and straightforward copywriting course that is free. The course covers the following lessons:
- How to apply important copywriting principles to dramatically increase your sales
- How to get a reader to take an action using the power of your words
- The philosophy of effective copywriting
- How to write a great headline that convinces the reader to learn more about your offer
- How to write body copy that convinces your reader to buy your product or service
Where Can I Find a Job as a CopyWriter?
Finding a Job as a copywriter is not difficult. In fact, you can get a well-paid job that allows you to offer at the comfort of your home by utilizing market platforms like WriterGig, Fiverr, Upwork, and many others.
With a career as a copywriter, you have the choice of working in the in-house marketing and communications department for advertising, publishing, public relations, media, industrial design, and a range of other industries.
You can work as a freelancer and that entails you work directly with your client, or you may get freelance work via digital agencies. Many digital marketing agencies also invite speculative applications, and they will make this clear on their websites.
Apart from working independently as a copywriter, you can collaborate with other copywriters or work with clients on projects.
How Much Do Copy Writers Earn?
According to the BLS, the average copywriter (which falls under the “writers and authors” category with the agency) made $61,820 per year as of 2017. The lowest 10% in the industry only earned $30,520 a year.
Copywriters’ schedules can vary depending on workload and deadlines. If you’re a freelancer you’ll need to decide how you want to charge for your services. You can opt to charge a project fee, or either an hourly or day rate.
In addition, you may spend some time looking for new projects or competing with other writers for contracts. See the best Copywriting Software and tools for freelancers.
What is Copywriters Job Prospect?
Copywriting is a very lucrative, special type of writing that is often mistakenly overlooked as a career choice. The skill of copywriting is in high demand. Copywriters are expected to face strong competition for available positions. If you want to stay in the competition, read our article on how to build your copywriting portfolio.
Conclusion
Copywriting is one of those skills that can take a lifetime to master. You don’t become an expert by reading a single book. Writing day in and day out will eventually develop your skills. Taking one of the courses on our list can give you a head start or round out your skillset to make sure there are no obvious weaknesses holding your career back.
