In this modern business world, copy forms a channel through which businesses increase awareness about their product/services and amplify their brand voice.
According to Wikipedia, a copy is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. The process of writing this copy is known as Copywriting.
Copywriting is, at its heart, a business’s voice—one that has to be well-positioned, compelling, and credible. However, the voice has a wide range of applications.
In this overview, we will discuss copywriting services, and what a copywriter can do for a business that can have a positive impact on the business.
What is Copywriting?
It’s expedient that before we look at copywriting services, we first understand what copywriting entails in case you don’t really know. Copywriting entails writing copies just to advertise or market a product or service.
In other words, copywriting is an element of marketing, which can either be done through ads, billboards, or snail mail just to mention a few.
The end result of any copywriting service is to cause the reader to take action, which could be to sign up, make a purchase, or join a group.
That means any copy that doesn’t achieve any of these is not qualified to be called a copy.
Types of Copywriters
There are basically two types of copywriters:
- Freelance Copywriter
- In-house Copywriter
Freelance Copywriter
Since they do not offer employer benefits and perks, freelance copywriters are usually less expensive than in-house workers.
Since freelance copywriters charge by the hour, job, or term, business owners only pay for the work that is contracted.
Because of this arrangement, most freelance copywriters work part-time with one or more clients. although some can also work full-time for the same company depending on how much content needs to be created.
Writers who work as freelancers may do so from home, coworking rooms, or coffee shops. They rarely, if ever, operate from the company’s headquarters or workplace.
They also offer a unique advantage to business owners in that recruiting a freelancer helps them to reach a wider pool of applicants.
In-house Writer
Usually, in-house copywriters are recruited from a local pool of candidates. They typically work full-time and do the majority of their work from the company office.
They are provided with incentives and perks such as health care and retirement plans. In-house staff have the advantage of being easier to work with than freelancers.
Having gotten the meaning of copywriting, let’s take a look at the different types of copywriting.
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Types of Copywriting Services
Copywriting is of different types so to speak. Generally copywriting is grouped based on purpose and knowing the one to go for is dependent on what your client wants. Here are the different types of copywriting:
#1. Marketing Copywriting
Just like the name, it’s a copy that is written to market a product or service. This type of copywriting tends to influence its reader by playing to their desires, compelling them to make a purchase. However, marketing copywriting can be found on billboards, emails, and online ads.
Typically, this copywriting service accurately showcases a product or service without sounding “sales-y” and it persuades the reader to act. Marketing Copywriting includes:
- Ebooks and lead magnets
- Ad test (Print, online, digital publishing, google ads, etc.)
- Sales reports
- White papers
- Case studies
- Outbound email campaigns
- Business plans and proposals
- Press releases
#2. Search Engine Optimization Copywriting
This is also known as SEO copywriting. The aim of this type of copywriting is to appear on Google, Bing, YouTube, or any other search result. To be able to write this copy, you must be a good researcher who understands the concept of keyword research very well.
The main aim of this copy is to place keywords within the ads or articles enough times to create ‘optimization’ by bringing the client’s product up first in a search engine, allowing for more visibility for the company.
It also aims at increasing business profile visibility, audience engagement, reader retention, and compelling product descriptions. Note, SEO copywriting is only found in online content such as:
• Web content
• Product descriptions
#3. Technical Copywriting
Technical copywriting necessitates specialized education or expertise in a particular field or industry. This type of copywriting service is produced by engineers in the technical copywriting world.
These writers can break down complex topics, ideas, or technology into easy and simple pieces of work. Unlike other copywriting services, this type of copywriting requires a thorough knowledge of the industry to be written.
Note, apart from the sheer skill set it takes to write any piece of technical content, technical copywriting service offers:
- Explainer video scripts
- User manuals
- Datasheets
- FAQs
- Knowledgeable base articles
- Scientific breakdowns
- White papers
- Blogging
- Marketing copy
Read Also: 10 Copywriting Mistakes to Avoid in 2021
#4. Creative Copywriting
Creative copywriting is another type of copywriting service you can get. Basically, creative copywriters are involved in telling a tale to the public.
They’re the ones who come up with memorable slogans and original ideas for commercials or video advertisements.
Also, they think critically and have an in-depth understanding of language including marketing know-how.
And they have the best words or phrases that will resonate with audiences. Below are some creative copywriting:
- Advertising campaigns
- Attention-grabbing concepts
- Songs or jingles
- Pitches
- Concept design
- Brand development
- Commercial or video treatments
- Ad copy
Note, that creative copywriting goes beyond the written words. It’s about creativity and art.
#5. Content Copywriting
Content copywriting focuses on a single topic and is typically published in the form of how-to posts, blogs, or newsletters.
It is more concerned with supplying information to the customer than with making sales. For example, consider how-to articles on various functions of your mobile phone that you might not be aware of.
This offers details on your phone while also reigniting your interest in the product. Examples of Content Copywriting include:
- Web content
- Catalog and inventory copy
- Blogs (all forms)
- Articles
- Written words
#6. Public Relation Copywriting
Public relations covers anything that represents a business or organization to the public and can fall under marketing or communications departments. Content produced for PR includes Press releases and statements.
The aim of PR content is to show an organization in the best possible light. This may be done by writing and distributing a press release to raise awareness of a new product or service in the hopes that it would be picked up by the press, or by attempting damage control after negative coverage.
How Much Do Copywriting Services Cost?
Copywriting services differ. For most copywriters, charges are on an hourly rate, while some are on a project rate.
The hourly rate can range from $50 to $200 per hour based on the level of experience the copywriter has.
The challenge with an hourly rate is that there is only one-half of the equation. The client will have to be given an estimate of the number of hours required to ascertain the cost of the project.
In 2018, the U.S. Bureau of Labor Statistics reported an annual median salary of $62,170 for writers and authors. In 2019, PayScale.com stated that the expected salary for copywriters ranged from $35,000-$73,000.
Read Also: Tips for Marketing Your Freelance Writing Services
What can a Copywriter do for your Business?
As a business entity, there is a lot a copywriter can do for you that can bring a positive and lasting change in your business, especially if the writer is a professional.
Yes, you know almost everything about your business and can write it down when the need arises, but the truth is that you can’t do that perfectly well more than a professional copywriter can do.
A copywriter has irreplaceable writing skills and experience that can help place your business at any level you want.
With a copywriting service, your business can be sure of getting noticed, the connection with people, and the engagement it requires which can help achieve productivity optimization.
That being said, let’s take a look at other ways a copywriter can be helpful to your business.
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#1. Helps your Business Achieve its Result
Copywriters create copy that gets results. Whether your business is an e-commerce or service business, a copywriter can help your business get the leads, engagement, and reaction it needs. They know the right button to press and how to craft compelling calls to action.
Their copy can persuade your customers to click on your buy button, sign up for your newsletter, open your emails, read your blog posts or annual reports, donate to your charity, follow your social accounts, and much, much more!
#2. Build Your Brand
Every business strives to build its brand and reputation. Every product company wants to have their product in every home and every service business wants to have their business name on the lips of everyone.
This is what branding can do!
Copywriters can help you showcase your unique brand. A professional copywriter will create marketing materials that tell your story in your voice.
They’ll promote your strengths, explain what makes your business special and make sure your brand is memorable and distinct from your competitors.
#3. Make your Business Known/noticed
A professional copywriter can increase the likelihood of your company being noticed by the media. They understand what journalists are looking for and how to find a story’s hook.
They will sell your story to get it noticed and published in a print, broadcast, or online publication.
#4. Increase your Ranking on Search Engine
This is one of the things a copywriter can do for your business site. SEO copywriters won’t only give you compelling content, but they will also employ their SEO knowledge which will make your content be seen by the audience.
Also, they understand how to identify and use the right keywords to boost website traffic and move your website up Google’s rankings.
#5. Helps you Maximize Your Time
Time is a valuable asset that must be properly maximized in any business. You may want to devote your time to managing the business activities and also handling the marketing aspect which will be hectic for you.
Copywriters can help you as a business tycoon free up your time. They can also deliver an agreed work before the deadline and within your pre-determined budget.
By so doing, you can spend your time on growing the business which in return will bring fast sales and rewards.
#6. Writes appropriately for a multitude of channels
Blog posts, press releases, brochures, promotional leaflets, business or annual reports, social media posts, email promotions: each medium necessitates a unique language style and technique to effectively convey the message. A skilled copywriter can understand how to compose in the right tone for each of them.
#7. Measure your Business Progress
You may be too loyal to your company to do anything on your own. Since you are involved in every aspect of your business, your viewpoint would be very different from that of a customer. You have way too much experience.
A copywriter will analyze the organization with fresh, analytical eyes, write content in layman’s terms, and recognize the key points most likely to attract new business.
FAQs On What can a Copywriter do for your Business
A copywriter can create persuasive and compelling written content to enhance your business’s communication. This includes crafting engaging website copy, writing effective marketing materials, developing compelling advertising campaigns, and creating content that resonates with your target audience.
Hiring a copywriter can elevate your brand by ensuring that your messaging is clear, consistent, and resonates with your target audience. A skilled copywriter can enhance brand perception, create a strong brand voice, and increase customer engagement.
Yes, a copywriter can optimize your online presence by creating SEO-friendly website content, engaging blog posts, and compelling social media copy. This helps improve search engine rankings, attract more visitors, and enhance your brand’s visibility online.
