Top 10 Tips On How To Hire Health And Wellness Writer – WritersGig Blog

If you own a health and wellness blog or product, your messaging needs to be clear and creative to get to your target audience.

This is because the content you create is a reflection of you and your brand. So, to ensure that all your content is written in a unique and professional manner, you need to hire a competent health and wellness writer. 

Here, I will guide you on how to do so, but before then, let’s get to know what health and wellness writers do and why you should hire one .

Stay with me…

What does a Health And Wellness Writer do?

A health and wellness writer is an expert in the field who remains aware of the latest research and newsworthy topics.

He/she has the ability to cover subjects such as health, fitness, nutrition, grooming, mental health, and relationships, and can help you develop ideas (that will come to life through compelling copy).

Basically, an expert health and wellness writer can help you with the following and more:

• Website copy
• Blog content
• Social media content
• Video scripts
• Email newsletters
• White papers

Why Hire a Health & Wellness Writer?

Aside from the expertise health and wellness writers bring, your brand can directly benefit from them in the following ways:

• Health & wellness writers will provide professional content that are of the highest quality. 
• They will help you maximize SEO strategy which can directly impact the volume and quality of traffic that reaches your website.
• The quality content they write can help build trust by supporting your brand’s reputation.
• A professional health and wellness writer can turn your content into a lead generating tool, improving your overall conversion rate.

Read this: How to Become an Education Writer in a Short time

Tips On How To Hire Health And Wellness Writer

There are several factors you need to consider while hiring a health and wellness writer, but I will just elaborate on ten (10) of them. They include:

• Professional experience
• Qualifications
• Scientific research experience
• Topics they write about
• Customization
• Tone-of-voice
• Work process
• First impressions
• Response to feedback
• Writing outside of work

Now, I will be grouping these tips into on three broader categories.

• Experience
• Suitable skills
• Personality traits

Experience

#1 What Professional Experience Should a Health and Wellness Writer have?

Basically, having practical experience is more important than a number of writing credentials.

Some persons are health and wellness writers just because they like the concept of healthy living. However, before you hire one, check if he/she has actually served clients and/or patients in the health sector.

1. Scan his/her website homepage; check his/her social media.
2. Do they have experience working in fields such as healthcare, sport, or nutrition, prior to becoming a writer?

These professional backgrounds gives the writer an edge writing for health and wellness companies.

#2 What Kind of Qualifications Should a Health and Wellness Writer have?

Although there are no specific qualifications for a health and wellness writer, certain degrees could be helpful. They include:

• English
• Medicine
• Psychology
• Journalism
• Business

Also read this: What Does A Grant Writer Do: Tips To Hire A Grant Writer

#3 Do the a Health and Wellness Writer have Experience Reading Scientific Research?

Basically, as a health business owner, you will need to support claims you make about how effective your products/services are with scientific backing. (especially if you want to keep the authorities, such as the FDA in the U.S. or the DHSC in the U.K, happy.

So, when you want to hire a writer, get one who is willing to get stuck into the data and help with research if this has been included as part of the project scope. For instance, if the writer is creating a blog post, there should be at least 3-5 references included to support the points given.

Suitable Skills

#4 Which Topics Can the Health and Wellness Writer Write About?

Most health and wellness writers have their areas of specialties, but generally, they should be able to write about any topic within the field.

Some topics include fitness, lifestyle, mental health, nutrition, brain health, chronic disease management, dietary guidance, relationships, self-care, sleep, spirituality, and so on.

If the writer has had experience working in the health sector, he/she will have already built up a solid knowledge base they can refer to. However, he/she should always be willing to keep on learning.

So, as the one hiring the health writer, I will advise that you give as much detail as possible on the nature of your products/services for the writer to familiarize with. This in turn will make the content much better.

#5 Can the Health and Wellness Writer Customize His/Her Approach to Suit Your Brand?

Be observant to how the writer makes his/her proposal.

Do you get a ‘‘one-size-fits-all approach’’ vibe from the writer or a “willingness to adapt to different brands” vibe?

Here is the thing…

Even though a writer shouldn’t be afraid to put forward suggestions and make his/her case, he/she shouldn’t be So fixed on his/her ideas that he/she can’t customize for your brand.

Note: As we forge ahead, I will be using he to represent both genders.

#6 Can the Health and Wellness Writer Write in a Conversational Style?

Every brand needs personality! And this is perceived through the contents you put out, be it a video, copy, blog post, podcast, and so on.

Since we are dealing with writing, you need to take note of the writer’s style. Is he robotic in his writing?

A boring content can be a piss off to the reader or even make them sleep before getting your message.

So, the role of the writer is to make the text as reader-friendly as possible.

Sentence lengths should vary — some short, some long (generally no longer than three lines on desktop). Good grammar is a must, of course.

The health writer should make the language more personal by using inclusive words such as ‘‘you’’ and ‘‘we’’. He should write in an active voice most of the time (rather than passive). You can use Hemingway to check this.

The major goal is for the the content to hold the reader’s attention…

So, be sure to note this.

You can check this: How to Become a Business Writer in a Short Time

#7 Does the Writer’s Work Process Make Sense?

While hiring a health and wellness writer, pay close attention to the payment terms

Here are some things to look out for:

Payment Terms

• When and how does he ask for payment? 
• Agreement terms. You need to protect yourself as a business while the freelance health writer needs to protect himself too. Normally, a 50% payment upfront (with the remaining 50% paid upon the first draft or project completion) works for both parties. 
• Payment options. Several payment options can be offered (e.g. bank transfer, PayPal) to make it as easy for you as possible.

Project Plan

• Is there an agreement on a clear plan and timeline between you two before starting a project?
• The writer should state the specific tasks he’ll deliver on, and an approximate time estimate for each project milestone.

Testing

• Are you both prepared to test different versions of copy?
• Marketing is all about testing ideas and seeing which ideas stick. You can try out the customer feedback surveys and email list segmentation. Also, be prepared to make adjustments where necessary.

Personality  Traits

#8 What Impression Do You Get Speaking with the Health and Wellness Writer for the First Time?

The writer’s personality is as important as the skill he may possess or the experience he has especially when you don’t want a one-off transaction.

So, if you run a health or wellness business that needs ongoing written content like blogs and email newsletters, then hire a writer who’s respectful and easy to communicate with.

You can figure this out through a call, be it a phone or Zoom call. Ask questions to get a sense of the writer’s communication style.

Is he a skilled listener? Is there a willingness to show patience if you’re facing a problem?

For instance, if he is talking 80% of the time and listening only 20% of the time, then that’s a warning sign to stay clear.

#9 How does the Writer Respond to Feedback?

Any writer who can’t deal with criticism isn’t going to make it very far.

Although a writer should be proud of his work, he shouldn’t get cranky or over-sensitive when you give him edit suggestions.

A good writer should be looking for clarity after they receive your feedback.

For instance, in a situation where you like the writer’s ideas but feel the tone doesn’t quite fit.  You should be able to tell him without him getting annoyed.

Also, check this: How To Become a Food Writer in Less Time

#10 Does the Writer Write for Fun?

You may be wondering why this is a point to consider. The truth is if a writer isn’t writing at all outside of his hours of work, then something’s not right.

This is because a writer who really loves his craft will write for fun, too.

Maybe they’ve written poetry, a novel, or articles on Medium. Or, maybe they just write in their daily journal or on social media.

In fact, the form doesn’t matter so much, but that he write even when he is not getting paid for it, does.

A passionate writer will definitely bring a lot more enthusiasm into his day-to-day work with you.

More Tips

• You can carry out the ‘‘coffee test’’.
• Also, look out for the writer’s ability to set boundaries.

Ways Health and Wellness Writers can be of Advantage to Yours Business

Hiring a health and fitness writer can help you effectively communicate your message, enhance your visibility, build credibility, and drive growth for your business in the health and wellness industry. Also, you can gain valuable knowledge, motivation, and support on your journey towards better health and happiness.

Here are some of the strategies health and wellness writers will do to boost your business:

1. Content Marketing: Health and wellness writers can create valuable content for your business blog, website, or social media channels. By providing informative articles, tips, and resources related to your products or services, they can attract and engage your target audience, driving traffic and generating leads for your business.
2. Brand Authority: By consistently producing high-quality content, they can help establish your brand as an authority in your industry. Also, their expertise and credibility can enhance the reputation of your business, leading to increased trust and loyalty among customers.
3. SEO Optimization: Health and wellness writers skilled in search engine optimization (SEO) can create content that ranks well in search engine results pages (SERPs). By including relevant keywords, optimizing meta tags, and creating valuable, shareable content, they can improve your website’s visibility and attract organic traffic.
4. Customer Education: Also they can educate your customers about your products or services, their benefits, and how they can address their health and wellness needs. Clear, informative content can help potential customers understand the value of what you offer, leading to increased sales and customer satisfaction.

How Health and Wellness Writers can be of Advantage to You – More Ways

1. Informative Content: Health and wellness writers provide valuable information on various topics related to physical and mental well-being. Also. they can educate you on nutrition, fitness, mindfulness, stress management, and other aspects of leading a healthier lifestyle.
2. Motivation and Inspiration: Through their writing, they can inspire and motivate you to make positive changes in your life. Their articles, blog posts, or social media content may share success stories, tips for overcoming obstacles, and encouragement to stay committed to your health goals.
3. Professional Guidance: Health and wellness writers often have expertise in their field, backed by research and experience. Therefore, they can offer professional guidance and advice on topics such as exercise routines, dietary choices, relaxation techniques, and strategies for improving overall wellness.
4. Accountability and Support: In addition, engaging with health and wellness writers can provide a sense of accountability and support as you work towards your health goals. Also, they may offer practical tips for staying on track, suggest tools or resources to help you monitor your progress, and provide encouragement during challenging times.

See also: Alternative to Barefoot Writer: Get the Best Freelance Writing Jobs

Places where you can find Health and Wellness Writers

There are several places where you can find and hire qualified health and wellness writers who can create engaging and informative content to support your goals:

1. Freelance Platforms: Websites like Writersgig, Upwork, Freelancer, and Fiverr allow you to post job listings and search for freelance health and fitness writers. You can review profiles, portfolios, and ratings to find writers that match your needs. In addition, you will see a lot of health and fitness writers that write creative contents.
2. Content Creation Platforms: Platforms such as Contently and ClearVoice connect businesses with freelance writers specializing in various industries, including health and fitness. These platforms often offer tools to streamline the content creation process and manage projects efficiently.
3. Professional Networking Sites: LinkedIn is a valuable resource for finding health and fitness writers with professional expertise and experience. Also, you can search for writers using keywords, browse profiles, and connect with individuals who align with your business goals.
4. Health and Fitness Communities: Online communities and forums dedicated to health and fitness, such as health-focused subreddits, Facebook groups, or forums like Bodybuilding.com, may have members who are experienced writers or know of writers within the community.
5. Content Agencies: Many content marketing agencies specialize in health and wellness content and employ writers with expertise in this area. You can research and reach out to agencies that match your needs and budget to inquire about their writer services.
6. Health and Fitness Events: Attend industry conferences, trade shows, or seminars related to health and fitness where you can network with professionals in the field, including writers who may offer their services or provide referrals.
7. Health and Fitness Publications: Explore health and fitness magazines, websites, and blogs to identify writers whose style and expertise align with your business. Reach out to them directly to inquire about their availability for freelance work or collaborations.
8. Social Media: Utilize social media platforms like Twitter, Instagram, and LinkedIn to search for health and fitness writers, follow relevant hashtags, and engage with individuals sharing valuable content in this space. You can also post job listings or requests for writer recommendations on your own social media profiles.

FAQs – Tips On How To Hire Health And Wellness Writer

In Summary

The tips above will help you get the best hands for your health and wellness business. 

I hope you’ve found this read useful and feel clearer on what to keep in mind.

All the best!

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