10 Real Estate Copywriting Tips that Drives Conversion

Engagement is great, but conversion is better. Even in the world of real estate, you need a copy to sell your market and engage your audience.

Copywriting for a real estate site is the best way to stand up to your competitors.

Creating a great real estate copy will not only boost your click-through rates but can also generate more inquiries.

At the same time, it can get you more bids and essentially, reduce your time on the offline market.

However, you can only stand a chance to succeed if you follow through these real estate copywriting tips.

I coined these tips out of diligent research and study of several realtors.

Most importantly, these tips will guide you on how to engage your audience, build your brand trust, demonstrate your core value, and convert that traffic into smoking hot leads.

Before I delve into the tips, let’s see what you should blog about in real estate.

What is Real Estate Copywriting?

Real estate copywriting comes in when a realtor creates a website to prmote their service visibility.

However, creating a website to promote your realestate is just one of the real estate copywriting.

There are other opportunities that exist to use good copywriting in promoting your real estate business.

Consider these marketing tools for copywriting:

#1. Property Listing: Looking for a great property for sale? Maximize price by attracting more buyers with a professionally written property listing for MLS and online listing services like Zillow, Realtor.com, and Trulia.

#2. Website Pages: Your real estate website should be constantly evolving. Regularly add new written content to keep it up to date and also visible on Google.

#3. Real Estate Sales Letters: A well-written sales letter sent to your target audience can quickly generate leads and referrals.

#4. Fact Sheets and Brochure: Provide data relevant to your property, including as much detail as possible, such as room sizes, estimated property taxes, and mileage to nearby schools and shopping centers.

#5. Direct Mail: Sending well-written promotions to your target audience can easily generate leads and increase your visibility in the marketplace.

#6. Ads for Online and Offline Marketing: Newspapers, magazines, and online sources like Google and Facebook provide unlimited ad placement opportunities.

#7. Social Media Content: Get the word out by sharing photos and property reviews on sites like Instagram, Twitter, and Facebook. Content marketing can be done for free on social media and is very effective.

Check Out: How to Build Your Copywriting Portfolio in 2024

Why is Real Estate Copywriting Important?

Real estate copywriting plays a crucial role in marketing properties and attracting potential buyers or renters. Here are a lot of reasons why it’s important:

  1. A good copy can captivate the attention of potential buyers or renters and make them want to learn more about the property.
  2. Effective copywriting can showcase the unique features and benefits of a property, such as its location, amenities, architecture, or potential for investment. This helps to differentiate it from other properties on the market.
  3. A good estate copywriting stimulate emotions and aspirations, helping buyers imagine themselves living in the property. Whether it’s describing a cozy family home or a luxurious penthouse, emotive language can make the property more appealing.
  4. Also, well-written copy impact confidence in potential buyers or renters. It demonstrates professionalism and attention to detail, reassuring them that the property is worth considering.
  5. SEO-optimized copy can improve the property’s visibility in online searches, increasing the likelihood of attracting interested buyers or renters.
  6. In addition, clear and concise copywriting ensures the important details about the property, such as its size, layout, and price, are communicated effectively.
  7. Ultimately, Strong calls-to-action encourage engagement and facilitate the sales process, whether it’s scheduling a viewing, contacting the agent, or making an offer.

What Should I Blog About In Real Estate?

Writing a real estate blog is more informal than other types of writing, and remember that your goal is to encourage your readers to trust you and work with you to meet their needs.

Rather than saving the best for last, it’s a good idea to keep the best-looking content at the top of the page.

This helps online readers who tend to navigate quickly, so that once they see the correct information quickly, they will be able to read more additional information.

A great real estate blog is usually divided into several ideas with a specific subhead for each one.

Here are 15 real estate blogging ideas to help keep your blog productive, fruitful and full of content that acquires leads.

  • Housing Trends
  • Local Events
  • Feature a Local Business
  • Recreation Activities
  • Home Maintenance
  • Relocation Information

Read Also: 10 Copywriting Mistakes to Avoid in 2024

List of 10 Real Estate Copywriting Tips that Drives Conversion in 2024

Do you want to dominate your competition? Then, write better.

With the level of most realtors knowledge, 94.5% of real estate agents never think about the words they use to sell.

They just meet up with a clients and start selling. Most often use the same key points they used for another cleint a day before.

This doesn’t put the need of the present client into consideration at that moment.

So, if you want to write an exceptional copy that will sale your real estate business, read through this 10 best tips on real estate copywriting.

#1. Think About The Problems & Questions Your Clients Ask

The common factor most realtors deal with when creating a real estate blog is the difficulty to put their knowledge down on paper.

Writing as it may sound easy is difficult to most, especially if it’s a copy that should lead to great conversion.

If you get caught up in the process of writing, don’t fail to produce great content that will drive sales.

Instead of trying to write the most trending topics that may take you ages to rank for, try to focus on the questions and needs of your clients.

You can analyze recent clients you had a deal with and write about the problems they encountered.

Out of those problems, you can pick out 10 that can serve a topic on your blog.

Then from these lists of ten questions, go through each one and write 1,000 to 1,500 words each.

This method has great benefits, and this is what we mean.

Approaching your real estate blog from your client’s perspective will help you produce valuable content. This will give you expert knowledge on how to drive more qualified traffic to your site.

This will in turn answer the question for other clients who might likely ask the same question.

Read Also: Difference Between Copywriting And Content Writing: Types & Scenario

#2. Include a Catchy Title

Along with creating an amazing copy that answers the questions and addresses the needs of your audience, you will need an attractive title to engage your ideal customer.

As a realtor, the first impressions matters when showing a property.

So as you create your website, make sure to craft a catchy title for all your sales.

It should not only be eye-catching, but also engaging and shows the real value of your real estate website.

You should also do the same when you write a blog post.

Blogging for real estate means that you’ve to attract the right clients and readers.

This also calls for an excellent title for each blog post if you really want to drive traffic and boost sales.

That is why search engines love engaging blog post titles. So make sure you draft engaging titles that use keywords and address the needs of your audience.

Finally, let your title resonate with your write up.

Check Out: Best Copywriting Software And Tools For Freelancers

#3. Keep it Short and Simple

As regards to real estate copywriting, being simple and precise is always the best.

While it should be specific and descriptive, don’t talk endlessly about a certain feature. Or give prospective buyers or renters a detailed tour of the property.

You want to inspire readers to take action, not involve them in the presentation.

To keep your copy short and simple, be sure to include:

  1. A title that that emotionally appeals to the target demographic
  2. A description of the listing that highlights the best features and amenities of the property.
  3. A summary of the property’s selling points.

In summary, make sure you fill in the property feature section accurately to ascertain your listing appears for the right feature filters.

#4. Don’t Write Like A Robot

Copywriting and blogging in real estate are all about creating connections with your audience.

If you want your readers to come back to your website and trust your content, you need to write your copy in a way that builds their trust.

Many real estate agents blog as if they are writing for a peer review, and that is not the best way to position their knowledge for their audience.

Use a friendly and engaging tone and terms as you would if you were speaking to someone in person.

Remember to divide the paragraph into shorter parts, usually only 2-3 sentences long.

You can take advantage of other writing tips to help you produce great content your readers can consume no matter where and how they consume your content.

Short, concise paragraphs are the secret here.

Read Also: How to Move From Full-Time to Freelance: Ultimate Guide

#5. Show How Your Services Solves Their Problems

Most realtors often think they don’t need to state their client’s needs.

Well, to be successful, you’ve to think otherwise.

By labeling the need of your said client, you’re showing that you understand the point where your clients are coming from.

They interpret this to be empathy.

Empathy builds trust and clients only work with the business that they trust.

However, labeling the problems of your clients isn’t enough. You need to connect that problem directly to the solution that your service offers.

For example, Real Estate Creativ did a great justice in this aspect. For each problem they label, they offer a solution to their service.

This allows the client to imagine how wonderful it would be to work with you and how you are the answer to the problem they are facing.

By identifying their difficulty and offering a valuable solution for each one, you will engage the customer and let them know you are in exactly the right place.

#6. Use Numbers Where Necessary

Amid those descriptive words, features, and amenities, the numbers will really stand out.

So whether you’re writing ad description or ad copy for Facebook, try to use numbers where appropriate.

For example, you can include the walking time to local services or public transport.

You can also use numbers to show the:

  • number of rooms and levels (that is, 4 bedrooms on 2 levels “),
  • property and the lot size (that is, 474.2 m² in a corner block),
  • possible yields of rent to investors (i.e. rental yield $630- $650 per week).

Sometimes, you can use number to state the apartments in the block and even the year of construction or renovation of the building, if that is a selling point.

Whatever be the case, always use the number to state explicitly some details a client might neglect.

Check Out: 10 Steps To Mastering Writing Feedback As A Freelancer

#7. Keep Your Target Market Demographics in Mind

Another real estate copywriting tip is to consider your target demographic when writing your ad copy and description.

If you’re marketing a one or two-bedroom property, you may want to appeal to down shifters, professionals, or young couples by highlighting nearby cafes, spaces for entertainment, and local community services and attractions.

However, if you are marketing a three- or four-bedroom property, you may want to appeal to families by highlighting local parks, play areas, and school pools.

Before writing your copy, be sure to conduct demographic and neighborhood research. You can use the suburban profile tools at domain.com.au, realestate.com.au, and onthehouse.com.au to better understand the amenities surrounding the property.

#8. Include Images Throughout Your Blog Posts

Images are better representation of words.

If you’re planning to create a copy for your real estate business, be sure to include images that best describes your title.

Make sure to include several relevant images in each of your blog posts. This helps grab the reader’s attention and divides blocks of text throughout the article.

Images and other graphics are also a great way to support the main idea of ​​your real estate blog post, and this type of content can help your readers remember you and your acquaintances.

Blog posts that include images have also been shown to improve visibility. So if you include relevant and engaging photos in your posts, that content is likely to be shared and expand your reach.

Read Also: 7 Ways Hiring a Freelance Writer Can Save Your Business Money

#9. Use Social Proof to Build Trust and Credibility

Humans often believes social proof than mere words.

They seek the approval of others and peace of mind when making a purchase decision.

Therefore, social proof is an essential part of any copy of a real estate website.

Social proof can take many forms, but you must have it.

Customer testimonials are a common and effective form of social proof.

Nothing speaks better about the service and credibility of your company than positive reviews from previous clients.

Also, industry awards, accreditations, press attention, endorsements, and impressive business statistics are all effective forms of social proof.

These can be incorporated into your real estate copywriting to build trust, establish authority, and help you generate more leads from your website.

#10. Call Your Potential Clients to Action

The most important element in any website opy is te Call to Action (CTA).

The CTA is where you tell or invite the visitor to take a certain action.

This action could be visiting another blog post, scheduling a consultation, providing your email, visiting your Facebook Business page, etc.

Don’t assume that users will automatically know how and when to contact you.

You have to tell them and you have to do it in a way that seems like the next logical step to take.

While it’s not a good idea to be pushy or aggressive, it’s okay to be assertive.

People love being uncertain of what to do next for them.

For a great example of responsive CTAs that display seamlessly on any mobile device, plus some examples on how to implement them, see AgentFire’s Engage CTA tools.

Related Article: Types of Copywriting: Which Should I Adopt and When?


How long should my real estate listing copy be?

While there’s no one-size-fits-all answer, try to make your copy concise and descriptive, that highlights the most important features and benefits of the property.

Is it worth hiring a professional copywriter for my real estate listings?

Yes. Professional copywriters have the expertise and experience to craft compelling, persuasive listings that sound well with potential buyers and drive conversions.

What role does storytelling play in real estate copywriting?

Storytelling can help create an emotional connection with potential buyers and make the property feel more relatable and desirable.


Real estate is fierce.

Many aspire to be agents and earn millions, but very few do.

Always remember this in business: you can beat the competition by delivering a better product or offering better marketing.

In your case, it’s about spicing up your copy to the point that it makes you stand out as the best and get more customers. It all starts with writing real estate listings and, more specifically, the title.

Words have power, and research has shown that real estate agents are much more likely to land more housing deals if they produce an excellent copy of their real estate marketing materials.

High-end real estate copywriting will connect you with your audience on a personal level, showcase your qualifications, and showcase your in-depth knowledge of the local and regional market.

A professional copywriter for your real estate business can help you consistently produce high-quality content to attract and convert more leads and close more sales.