How to Start eCommerce Content Writing & Become an eCommerce Writer  

E-commerce content writing is about creating compelling copy about products that companies sell on their website. To master this act, you need an understanding of persuasive and concise writing, a good command of the English language, and writing in benefit. 

Actually, people will be more likely to buy from a website if their blog posts and product descriptions are short and easy to read. And this is where your expertise lies.

This article will help you understand what goes into writing content for eCommerce websites. Basically, you will become a better eCommerce content writer after reading this article. 

What is eCommerce Content Writing?

eCommerce is the short form of electronic commerce which involves buying and selling goods and services online.

eCommerce content writing is the writing of copies for businesses to sell their products and services. Writers here understand the psychology behind why people buy.

Writers can work for businesses that need landing pages, email marketing funnels, advertisement copy, product descriptions, social media posts, and help center information.

As an eCommerce writer, you can write for e-commerce sites and companies that support other businesses by selling goods and services.

Consequently, you can compare writing for eCommerce to copywriting in which the goal is to persuade readers to buy a product.

How Much Do eCommerce Writers Make?

The amount you can make is dependent upon several factors.

The average pay for an eCommerce writer is $44,527, according to ZipRecruiter.

It is important to keep in mind that the amount of money you make as an eCommerce writer is dependent upon the amount of time and energy you can dedicate to your writing.

It is possible to earn money as a freelance writer, but it takes time! You can become an eCommerce writer and create a really beautiful business if you have the patience.

How to Start Content Writing for eCommerce

You need to understand the type of content and skills needed to be successful as an eCommerce writer.

Here are a few to get you started:

Understand How to Conduct Audience Research

To write captivating and successful copy, eCommerce writers must understand how to conduct market research on their target audience and the relevant sector.

This entails locating:

Audience Demographics to Target: This data encompasses their age range, way of life, occupations, place of residence, customs, gender, etc. You may quickly determine this by making an avatar for your audience.

Behaviors of the Audience: Where do they hang out? Which social networking sites do they use? This will influence how you write your content and help you choose the best medium for communication.

Client Values and Needs: What issue do they seek to resolve? What matters to them?

Once you have this figured out, you’ll be able to generate engaging content and understand what your audience wants.

Shopify, for instance, is an eCommerce company with a blog.

Learn How to Write Copy That Converts

eCommerce copy needs to be written in a very particular style to entice readers to buy.

It highlights how a given good or service might help the reader by combining its features and benefits.

Product descriptions also need to be optimized for the platform on which they are uploaded, and eCommerce copy needs to be created with search engines in mind using SEO.

For instance, due to high standards, a product description for Amazon must be written differently from one for a website like Walmart Marketplace.

Ad content must be short and captivating to promptly inform consumers about the product.

See also: 17 Highly Effective Ways To Get Freelance Writing Clients

Learn about Funnels

Email funnels are successful marketing tactics that use informative and persuasive email communications to convert subscribers into consumers.

Understanding the needs of your readers and sending emails at the appropriate times to urge action (like purchasing or selling a product) are essential for crafting great funnel emails.

Email funnels cover the following four stages: engagement, discovery, purchase, and retention.

Even after understanding the stages of an email funnel, you need to be able to write each step in a way that guides the reader through the process.

The business offers yoga mats for sale, and a new feature is the ability to add thickness. 

You would pull at the issue and offer pertinent information in your promotional email campaign to boost the likelihood of a sale when you launch the new feature (solution).

Get Comfortable With Keywords

While writing content for eCommerce, it’s important to include keywords in your writing, but you also need to be mindful of striking the right balance. 

Although keywords are crucial for SEO, you shouldn’t “keyword stuff” your content in an attempt to appease Google. 

In actuality, Google disapproves of keyword stuffing and will punish content that engages in it. 

It’s important to understand how to select and employ keywords that will raise the content’s Google search engine ranking. 

The number of times you should use a keyword varies depending on the eCommerce platform. 

For example, Shopify advises using the phrase no more than twice in descriptions that are less than 300 words. 

For longer pieces of content, you can use more keywords.

Recognize a Website’s Key Pages 

Even though writing for eCommerce does involve emails, adverts, and product descriptions, you can also find yourself producing content for eCommerce websites. 

Therefore, understanding a website’s important sections is really beneficial for becoming an eCommerce writer! 

Websites owned by businesses serve as a location for readers who may become clients. 

For a brand to effectively direct prospective customers into the sales funnel, high-quality content is required on every page. 

The following are some essential web pages that you ought to become acquainted with on a website: 

The front page, which serves as the majority of readers’ initial point of contact, should convey the personality and values of the brand while also providing an overview of the website. 

Landing pages are stand-alone websites that focus on particular goods and services and use call-to-actions (CTAs) to entice users to buy. 

About Page: When it comes to the businesses they support, values are important to customers. Businesses can highlight their principles and establish a relationship with the reader on the “Our Story” or “About Us” page. 

Category Pages: These are well-structured, user-friendly introductions to the goods or services. They go after customers who are about to buy but are unsure of what they require. 

Businesses need to invest in good websites, especially because 70% of customers would prefer to learn about a firm via a series of articles than from sponsored advertising!

See also: What You Need to Know About Creating an Effective Freelance Writing Contract: Sample Template & Tips

How to Market Your eCommerce Content Writing Services

Here are some ways you can market yourself as an eCommerce writer:

Optimize Your Social Media Accounts

Many freelance writers use LinkedIn and Facebook pages to promote their writing services and send customized messages to all their friends on Facebook. 

Optimize your social media accounts, choose a professional-looking photo, and use cover photos to display the services you offer.

You can also use taglines and bylines in different social media accounts to list your services as an eCommerce writer.

Network With Other Freelance Writers

Build a Writing Portfolio

But how do you build a writing portfolio when you’re new? We have an article that will teach you. 

You can start writing guest posts to include in your portfolio. This is when you write for someone else’s blog.

To showcase your knowledge as an eCommerce writer, your guest posts can be about retail, eCommerce platforms, and any trends you have with online shopping and consumer behavior.

How to Land eCommerce Content Writing Jobs as a Writer

Here are some legit ways you can get started.

  • Cold Pitching
  • Job Boards
  • Social Media
  • Existing Clients
  • Writer Website

Types of eCommerce Content Writing Jobs

  • eCommerce Website Content Writing
  • Product Description Writer
  • eCommerce Copywriter
  • Conversion Marketing Writer
  • eCommerce Email Writer
  • Beauty Writer
  • eCommerce Brand Marketing Writer


Follow the steps in this article to start an eCommerce content writing business. We hope this guide was helpful.


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