Best Copywriting Software And Tools For Freelancers

The main aim of copywriting is to get those reading the copy to take action. Oftentimes than not, the action is to buy something. Copywriting is a written form of “salesmanship”, but it doesn’t just happen, it takes a process, moving from one step to another until the very last step.

These steps include getting an idea by the copywriter, research, planning, and eventually writing the copy. Before now, these steps have been not so easy, but not anymore – not with the existence of copywriting software and copywriting tools.

Every good copy goes through these funnels and when it’s finally published, the work of the copywriter is done.

These copywriting software and tools are all over the internet, while some give users free access, others don’t. We will be looking at some of the best copywriting software and copywriting tool.

The idea is to explain some of the functions of these copywriting software and tools, so you’d know which to use, how and when to use them.

What is Copywriting Software

Copywriting software are specialized tools that are used to assist writers in creating compelling and effective written content for various purposes, such as advertising, marketing, sales, and branding.

These tools help writers generate ideas, refine their writing, improve productivity, and enhance their copy quality.

What Does a Copywriter Do?

A copywriter creates content/ copy that is used mainly for advertising and marketing purposes. Their main goal is to persuade or influence the audience to take a specific action, like purchasing a product, signing up for a service, or engaging with a brand. Here are some key responsibilities of a copywriter:

  1. A copywriter writes captivating and persuasive copy for various mediums, including advertisements, websites, emails, social media posts, brochures, and more.
  2. They research to gather information about products, services, industries, competitors, and target audiences. This research helps them to create accurate and persuasive content.
  3. Copywriters creates attention-grabbing headlines and taglines in other to capture the audience’s interest and convey the main message of the content.
  4. In digital marketing, copywriters often optimize their content for search engines (SEO) by adding relevant keywords and phrases to improve search engine rankings and visibility.
  5. Also, they ensure that their writing aligns with the brand’s voice, tone, and messaging guidelines. Consistency in branding helps to build trust and recognition among the audience.
  6. Copywriters always collaborate with designers, marketers, and other team members to develop integrated marketing campaigns. They provide the written content that complements visual elements and overall marketing strategies.
  7. In addition, copywriters review and edit their own work, as well as the work of others, to ensure accuracy, clarity, and consistency in messaging.

What Makes Great Copywriting?

Having a great copywriting is first, Understanding your audience which makes you address their specific concerns. knowing how to craft attention-grabbing headlines that immediately draw the reader.

Furthermore, a agood copywriting is always clear, concise, and easy to understand. It clearly communicates how the product or service solves the audience’s problems or fulfills their desires, making it irresistible to them.

Every piece of great copywriting includes a clear and compelling call-to-action that makes the audience to take the desired action.

It maintains consistency with the brand’s voice, tone, and messaging guidelines. In addition, a great copywriting is always the result of continuous testing, iteration, and optimization.

See also: Types of Copywriting: Which Should I Adopt and When?

Best Copywriting Software And Tools For Freelancers.

Technological advancements have changed the old ways a lot of things were done before now. For things it couldn’t change completely – it improved.

Copywriting software and tools are one of the many products of the upheaval brought by technology. Copywriters now have it easier when it comes to writing a copy and some if not all of the preliminary works a copywriter would have done have been cut down by this software.

Naturally, there are so many of them, but some stand out, and in this article, we will be looking at some of them.

Read Also: 20 Best Social Media Content Writing Tips

#1. HubSpot Blog Ideas Generator

At the center of copywriting is topic generation. And it doesn’t just happen, it takes a thought-provoking process to get a topic idea that is worth talking about.

The internet as we know it has answers to almost every question one can ask, however, there are still topics and content ideas that haven’t been explored as much as others.

Finding content ideas around these topics can be both easy and difficult. Difficult, because someone out there might have written about it. Easy because there’s always a way to twerk a few things and make yours even better. To do this you might need the assistance of a copywriting software or tool like HubSpot’s Blog Idea Generator.

With HubSpot’s Blog topic Generator, all you need to do is to enter a noun or phrase related to the kind of topic you want, and you’d be enlightened with highly interesting and well-articulated blog topics to write about.

#2. Discussion Forums

The idea behind every copy is for it to communicate to the intended audience. And sometimes, the best way to know what’s best for people is to ask them.

This is why we have forums like Reddit and Quora. You can search for related threads on the topic you’d like to write about. If there isn’t any, you can create one yourself and invite other people to make inputs.

 It is a great way to get into the minds of your readers and gain a sound appreciation for their thoughts, interests and curiosities.

Mould your writing on the reader.

Read Also: Copywriting Services | What Can A Copywriter Do For Your Business

#3. Headline Analyzer

Your work as a copy writer doesn’t stop at getting an idea of what to write on – if you have one then you must get an adequate and catchy title that can easily capture the reader’s attention.

Whatever you wan t to choose as your headline must be short, but not too short, it must be relevant, intriguing and inspired. Your Headline drive traffic and shares and search results. Therefore, it’s important that you get all the help you need to make it come out as good as as it should.

To achieve this, you can use a headline analyzer. Headline Analyzer tool generates a quantitative measure of the effectiveness of your headline. It analyzes the overall structure, grammar, and readability of your headline. A statistical representation of these factors can highlight what your headline is doing well and where it could improve.

#4. Grammarly

A good copy with lots of grammatical errors is a huge turn-off. As a copywriter, you’re expected to have little or no grammatical errors. But let’s face it, with the looming deadlines and other engagements breathing down your neck, and of course you trying to beat all these, you might make one mistake or another here and there.

And sometimes proofreading might not even work, especially not when you have no time to do so. But with the a Copywriting tool like Grammarly, your sentences will be put under spell and construction checks, plagiarism and writing style check.

You can access Grammarly for free, but for optimal performance i recommend you get a premium account. This way you can set some writing goals, and let the software deliver insights based on your set goals.


  • Dupli Checker

#5. Thesaurus

Thesaurus is the best copywriting software anyone can use to get the appropriate words suitable for certain purposes. As a Copywriting, your writing must be as good as a salesman’s words if not better. Sometimes, it’s hard to find the right words and this can make or mar your copy.

However, with Thesaurus, you can find the right word or phrase that can effectively transform your content. This Copywriting tool/ software gives you a wide range of synonyms and antonyms, all in different contexts.

#6. Hemingway App

This is an editing tool and can used with other editing tools for optimal function. It can offer extensive structural and formative aid to your writing. The app uses color codes to indicate specific dysfunctions.

  • Highlights of yellow suggest lengthy and complex sentences are to be shortened for optimum readability
  • Red highlights indicate dense and complicated sentences that require logical restructuring
  • Words highlighted in purple can be moused over for a suggested list of shorter words
  • Weakening phrases are helpfully shown in blue. They are to be replaced by words with force
  • Phrases marked in green have been shown to allude a passive voice

The copywriting tool can also help a writer set metric on reading-time of a particular piece.

#7. Mozbar

Every copy writer should have Mozbar software, with it you can always take a glance and understand what might be impeding a age’s ability to perform from an on-page, linking or social perspective.

The Mozbar gives you access to on-page access and analytics. Either you’re looking for page ranking, authority, or domain authority, Moz have you covered.

MozBar Alternatives:

  • Ahrefs
  • Ubersuggest

#8. Canva

Yet another great copywriting tool/software. Yes Canva doesn’t let you write, but copywriting isn’t about only writing. It involves pictures and info-graphics.

It’s important that your work as a copywriter be original at all times, and this includes the picture you make use of in your writings.

Canva lets you create and design your own images for free. Take your copy to new heights by utilizing these creative tools. Customize social media illustrations, logos, posters, info-graphics, ads and reports.

Also, check this: Best B2B Copywriting Tips for Higher Conversions in 2024

#9. Ahrefs

Ahrefs is your go to software when it comes to SEO and backlinks analysis. It will help you detect and analyze backlinks and keywords ideas and traffic estimators.

With Ahrefs, you can also spy on your competitors websites, to help you stay at the top of your game. This comes in handy to the copywriter who may want to explore the most profitable keywords for organic search.

#10. Pixabay

Getting the perfect image for your content has become a herculean task that most copywriters would rather not undertake. However, a picture must accompany your content and not just any picture – quality pictures from professionals.

The issue is, no one can actually afford to pay a photographer for every picture they need to put up with their content. This is where Pixabay and it’s “Likes” comes in.

Pixabay offers over 430,000 free images including but not limited to, photos, illustrations, vector graphics, and videos. It’s a likely place to find high-quality images that fit your topic well.

With little editing on your Canva, you can turn the picture to something unique to your content and your content alone.


  • Unsplash
  • Shutter Stock
  • FreePics
  • GettyImages

How Can You Choose the Right Copywriting Software

Choosing the right copywriting software and tools can enhance your writing process and improve the quality of your content. Here are some tips on how to choose the right copywriting:

  1. Identify your specific copywriting needs and objectives. Know what type of content you’ll be creating, the features you require, and any specific integrations with other tools or platforms.
  2. Conduct thorough research on different copywriting software options available in the market, their features, pricing plans, user reviews, and compatibility with your workflow.
  3. You can choose copywriting software that is intuitive and user-friendly. A steep learning curve can hinder your productivity and limit your ability to leverage the tool effectively.
  4. Look for software that offers customization options to set the tool to your specific writing style, preferences, and branding requirements.
  5. Also, you can check if the software provides good customer support, documentation, and training resources. Responsive support and comprehensive training can help you maximize the value of the tool.
  6. Take advantage of trial periods or free versions offered by copywriting software providers order to test the software very well and ensure it meets your needs before making a commitment.
  7. In addition, you can choose software that can scale with your needs as your business grows. Also, consider how well the software integrates with other tools and platforms you use in your workflow.

Read also: 10 Copywriting Mistakes To Avoid In 2024


Are copywriting tools suitable for all types of writing projects?

Copywriting tools are primarily designed for marketing and advertising content, however, they can be beneficial for various writing projects, like blog posts, articles, and social media posts.

Do I need to have technical skills to use copywriting software?

Most copywriting tools are user-friendly and well understood, however, having minimal technical expertise can get you started. However, some advanced features may require additional training or experience.

Are copywriting tools expensive?

The cost of copywriting tools varies depending on the features, functionality, and subscription plans offered by each provider. Many tools offer free versions or trial periods, allowing freelancers to test the software before committing to a paid plan.

Final Thoughts

copywriting software and tools offer good support and resources for freelancers looking to promote their writing skills and produce exceptional content.


Read Also