B2C is the abbreviation for Business-to-Consumer.
B2C marketing, or business-to-consumer, focuses on satisfying the needs of a single person, family, or household. These are regular clients who are concerned with their own or their loved ones’ well-being.
Businesses typically hire the services of freelancers for b2c writing because these freelancers are also the users of their product and are in a better position to present the services from the eyes of a consumer.
These are the best best website to hire freelancers for b2c writing.
What is B2C Copywriting?
B2C copywriting focuses on the consumer, who makes up the B2C audience.
B2C branding decision-makers can be a single person or a family. This category includes any copy generated by your company for current or potential customers.
The goal is to provide consumers with information that will help them make an informed decision about purchasing your product or service.
Writing for a consumer audience involves a lot of pathos. When done successfully, it provokes strong emotions in the reader, causing them to laugh, cry, or feel passionate about something.
B2C content is easily shared and performs well on social media platforms like Facebook, which are geared toward community and relationship building.
Visual material is typically more effective in B2C marketing. Bullet points, subheadings, condensed phrases, and paragraphs are all suggested, as is long material with consistent branding.
Additionally, B2C writing is usually written at a third-grade reading level. According to studies, writing at that reading level generates approximately 36% more responses than writing at a higher level.
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What Does B2C Mean for Writers?
The phrase refers to business-to-consumer. When you write for a B2C client, you are providing content that will help their customers.
These clients request that you include their product message in your blog posts or content marketing strategy because they have a product.
For example, Lowe’s is a hardware store, and its website, Creative Ideas, features tips and ideas from other bloggers on how to use their products around the house.
The food Prep is a food delivery service that caters to busy people.
Because we are all customers, writing for the B2C marketing business is usually more pleasurable because you get to create list items that are shorter in length and address topics that interest you.
Does B2C writing make money?
Both, yes and no. An average 500-word post can cost anything from $25 to $100 or more, depending on the client ($1 per word).
To make money in the B2C sector, you must collaborate with well-known brands.
See also: 7 Best Websites to Hire Freelancers for Media Writing in Africa
7 Best Websites to Hire Freelancers for B2C Writing in Africa
#1 WritersGig
WritersGig is a website aimed at hiring African freelancers for b2c writing.
The website has many benefits which the buyer will enjoy.
When your writers submit their work, you can check the readability through Grammarly directly on the platform if you have a subscription.
You’ll hire writers based on your budget. You can do this in two ways; list a gig with all your requirements and allow writers to bid for them or you can use the search button to check high-rated writers whose pricing is within your budget.
Writers are not left out, as they are protected from fraudulent buyers. The system automatically pays the writer if the buyer does not accept his work after some time without a reason.
How does it work?
Create an account on the website either as a buyer or writer. Fill out your profile details and submit.
The writer creates a gig while the buyer creates an offer. In response to the offer, the writer will send a proposal which details his experience, why he is the best candidate for the job and the amount he will charge.
The buyer sifts through all the proposals and makes a choice on whom to hire.
#2 ClearVoice
WithClearVoice, you’ll get access to quality, vetted freelancers without the hassle of ongoing content management.
Their team vets, onboards, manages, and pays freelancers, so you can spend your time on your other marketing needs.
And if a writer or editor on your team underperforms or leaves, ClearVoice replaces them to eliminate hiccups in your managed content creation flow.
#3 WriterAccess
Over 40,000 brands use Writer Access to find writers for different types of writing including b2c. No matter the kind of writers you need, Writer Access facilitates connections seamlessly, using AI-powered tools hand-pick talent and optimize content.
As a Writer Access member, you’ll have access to integration with Slack and stock images, training courses, guides, etc.
It is a paid platform, however, begin a 14-day free trial to get started. Paid plans start at $39 per month, billed annually, with content purchased separately.
#4 Upwork
Among the more well-known websites to hire freelancers for b2c writing is Upwork. Post your blog writing project on the platform, and you’ll receive proposals from writers looking to get hired.
You will sift through bids to find the best writer for your needs at a price that matches your budget, then communicate with writers directly throughout the projects.
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#5 WriterHire
This is a premier freelance website where you hire expert writers in b2c writing, business writing, web, and marketing.
They focus on connecting professionals with the best writers who suit their company and project requirements. They have a specialized matching system. So, all the steps to hire a good b2c writer are already eliminated by the system.
You’ll love the experience from WriteHire; both for the writer and client.
They also have project management tools where you can track project progress with a transparent pricing scheme.
#6 Hirewriters
This freelance website for b2c writing that prides on offering affordable jobs.
One of its strong writing niches is business writing.
It is free to become a member and buyers only pay for the articles when they’re satisfied with it.
They have thousands of writers so the competition is real. However, the interface is quite easy to use. It is one of those websites where you wouldn’t believe their eligibility by looking at the interface but it is legit.
#7 Terawork
Terawork is a free online marketplace that connects people with freelancers.
To find the right freelancer, create a job posting with an accurate description of your needs and deadline and you’ll receive quotes from interested freelancers. Their support service is available every hour.
On Terawork, you will find and hire the right freelancer for all writing, including b2c writing.
The pay is good, on time and they offer freelancer training.
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Conclusion
The goal of b2c writing is to provide consumers with information that will help them make an informed decision about purchasing your product or service.
It provokes strong emotions in the reader, causing them to laugh, cry, or feel passionate about something.
B2C content is easily shared and performs well on social media platforms like Facebook, which are geared toward community and relationship building. Therefore, take a cue from these best website to hire freelancers for b2c writing.
See also: 7 Best Websites to Hire Freelancers for Child Writing in Africa
References
- Article-writing – best website to hire freelancers for b2c writing
- Rock content – best website to hire freelancers for b2c writing
