If you have an event coming up that you’d want to publicize, a press release is what you need.
The media gets a press release that describes an upcoming event and how important it is. An event press release is the best way to get the word out about a future event you are hosting or supporting.
In this article, we will show you how to write a press release for an event template.
What Is A Press Release/News Release?
A press release is an official statement a business or group gives to the news media and other places. It can be written down or recorded. The idea behind a press release, press statement, news release, media release, etc. is the same no matter what name we use.
This paragraph should answer the questions “who,” “what,” “why,” and “where,” even though action verbs should be in the title. There should be a quote and clear language in the news release.
A lot of press releases are very short, only one or two pages long.
Lastly, companies try to give media outlets enough information to write their own stories about what the company is talking about in the news release.
Remember that news releases are open to the public, so your customers and stakeholders can see them.
As a result, consider a press release as a valuable piece of marketing content rather than just a way of drawing media attention.
See also: How To Write a Murder Mystery Stories | 5 Top Tips
Benefits of Press Releases
Aside from attracting media attention, press releases benefit your company in a variety of ways.
Brand Exposure: Press releases can help your group build brand awareness by communicating news, updates, and accomplishments. This exposure could lead to greater company recognition and new customers.
SEO Benefits: Sending out news releases online can help your website rank better in search engines. Using relevant keywords and links might help your press release get more exposure in search results.
Communication with investors and other stakeholders: Press releases are an effective way to tell investors, shareholders, and other stakeholders about important company announcements, financial performance, and strategic initiatives.
Crisis Management: A well-written press release can help you keep control of the narrative, disseminate accurate information, and manage your public image when in a tough situation.
See also: How to Write a Children’s Picture Book in 12 Simple Steps
Events Press Release
Press releases are an important component of event marketing to attract promotion from news outlets and other media sources.
In an event press release, you’ll include;
- What the event is about
- Who should consider attending
- When and where the event will be held
- Price
Types of Event Press Releases
There are 4 common types of event press releases:
1. Information about upcoming closed events that we will publicize or ask the press to attend.
2. Details about past closed events
3. Information on future public events that are expected to be invited by the media (e.g., nonprofit events).
4. Details about past open events.
How to Write a Press Release
- Write a catchy title or headline.
- Use a subheadline to add more information.
- Inform the press of the news value and importance.
- Offer a tempting quote.
- Provide valuable background information on the subject.
- Review the “what” and “who” of a template.
- Do not forget to provide your contact details.
- Proofread before publishing.
How To Write An Event Press Release
- Headline – briefly summarize the event in an attention-grabbing way
- Lead – a longer summary of your event
- Body – elaborate on the details provided in the lead
- Date of publishing – ensure the event press release is sent out on time.
- Boilerplate – a short description of you and/or your business
- Contact information – contact details of the author, company, and/or the PR agency
See also: How To Write A Montage In A Script In 5 Easy Steps
1. Write A Compelling Headline
The title should be brief, intriguing, and properly communicate the main theme or noteworthy feature of the event.
This is the time to make an impression, as the recipients of your press release will quickly skim the headline.
When you only have a few characters to work with, it can be tough to convince media contacts that your event is important, so focus on the main takeaway.
2. Write An Engaging Lead
Use your subheader or lead to explain why media contacts should attend your event, thus stretching your title.
In the first line, provide a brief yet engaging summary of the incident. Respond to the questions “who, what, when, where, and why.”
3. Provide Details About Your Event
In the paragraphs that follow, describe the event in further depth, including its significance, goal, and any notable attendees or characteristics.
Provide information on the event’s date, time, location, and any important historical context.
4. Include Quotes
Add quotes from key speakers, sponsors, and organizers. Quotations add charm and believability to a news release.
5. Include Extra Information
Provide information on any famous performers, special guests, or upcoming events.
Mention any partners or sponsors interested in the event.
See also: How to Write a Killer Best Man Speech: Free Template, Examples, & Tips
6. Add Your Boilerplate
Wrap off the news release with a quick word about your company. This is referred to as “boilerplate” and provides some history about your company.
7. Provide Your Contact Information
Please provide the name, phone number, and email address of a media contact person. Make sure this person is ready to answer inquiries from the media.
Tips From Journalists
You should answer to these two questions first, then prepare a press release on the event and send it to the right journalists.
1. Does the media group I’m contacting cover comparable events?
2. Is the writer I’m writing to interested in my topic?
3. Will the writer collect all of the facts necessary to write an interesting piece for their readers?
4. What information is most important in my press release about the event, and will the media outlet run it?
How to Write an Event Press Release Template
Here is an event press release template you can use for your upcoming event.
[Area, Province/State] – [Host Organization Name] is thrilled to announce the upcoming [Event Title], set to take place on [Event Date]. This groundbreaking event will be hosted on [Host Platform], an innovative interactive platform. Participants from [Taregt Audience] are invited to register and join for an enriching experience. You can register [Event Link].
The event promises invaluable insights into [Purpose of the Event], making it an essential resource for [Target Audience]. Designed to benefit [Target Audience], the [Host Organization] stands out by addressing the needs of those who [Attribute of Target Audience]. Attendees will have the chance to explore a wide array of [The Event Offerings].
[Name of the Spokesperson], spokesperson for [Host Organization], shared, “[Insert Quotation]” This commitment reflects the organization’s dedication to [Event Objective].
What makes the [Host Organization] truly unique is its focus on [Objective of the Organization]. The event’s partnership with [Event Platform Provider] provides an innovative and cost-effective platform.
About [Host Organization]
[Insert Information]
Tips for Distributing Your Event Press Release
After creating the right event press release, the next step is to carefully spread it to ensure that it reaches the intended audience. The following are important tips for increasing the effect and reach of your press release:
1. Customize Outreach for Local and Niche Markets
Connect with local newspapers, community websites, and industry-specific publications to ensure comprehensive coverage.
2. Purchase a PR Plan with an Agency
Consider hiring a professional public relations firm to help you optimize your distribution strategy. Because of their networks and skills, agencies can help you reach a bigger audience.
They regularly offer premium programs for a limited number of publications from their well-selected lists.
After getting a plan, send out your press release by picking one or more of their current audience lists that are most important to your event.
See also: How to Write a Killer Maid of Honor Speech From Start to Finish: Free Template, Examples, & Tips
3. Connect with Journalists in Your Network
Maximize your current media contacts. Speak with reporters to push them to cover the story. To find people to send your press release to, look for relevant folks on LinkedIn or join journalism-related forums and groups.
Their network will become more aware of your public relations efforts, increasing their media presence and helping them stay organized.
Distribute your press release across all of your social media sites. To generate excitement and encourage sharing, make entertaining posts with photographs and relevant hashtags.
Conclusion
A well-written event press release informs and allows the audience to make decisions, going beyond just an announcement. You can make your press release stand out by following these rules for writing, structuring, and sharing an event press release.
See also: How To Write a Statement of Interest with Examples: Rules, Tips & Template
References
- Hubspot blog – How To Write A Press Release For An Event
- Prowly – How To Write A Press Release For An Event template
