Cover letters are an important part of the marketing job application process. They are your chance to introduce yourself to a potential employer or hiring manager and show them why you would be a great fit for the available position. Including a well-crafted application letter can showcase your qualifications, experiences, and passion for the role.
In this blog post, we will share how to write an application letter for a marketing job and some tips and tricks for writing an effective one. Plus, we’ll include some templates you can use as a starting point!
How To Write A Marketing Manager Cover Letter
Here are the steps to follow for writing a marketing cover letter:
1. Set up your document
Create a new document to use for your letter. You may work on an online platform or in your preferred word-processing program, and many of these options include cover letter templates.
Confirm your document has 1-inch margins and a professional font, like Arial or Times New Roman, in a 10- or 12-point setting. This helps ensure your letter is readable and doesn’t exceed the standard size of a single page.
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2. Add a heading
Name, last name, and contact information are in the header at the top of your Application letter. The letter is yours when you sign your name at the top of the document.
Hiring managers will also find it easier to contact you for an interview if you include your phone number, email address, and the city, province, or territory where you reside. They might be more inclined to contact you if they can quickly locate your information.
3. Address the reader
Begin your letter by Greeting the Reader. Type “Dear Hiring Manager”, followed by a comma. If you know the hiring manager’s name and title, you can use it instead, although “Hiring Manager” is a suitable default.
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4. Explain why you’re writing
Use the first paragraph of your letter to introduce yourself. Specify what position you’re applying for, and include the organisation’s name. You may also use this section to introduce your excitement for the position, mention why you’re interested in it, or share how you learned about the opportunity.
You can give instances of when you used your abilities to good effect. Use the body paragraphs to provide examples of your people-oriented and motivated traits relevant to the marketing position you are applying for.
5. Discuss your experience
Dedicate most of your letter to discussing your relevant experience. It’s important to avoid duplicating the information listed on your marketing manager’s resume. Instead, use your cover letter to contextualize your experience. Where there are none, highlight your most compelling qualifications related to the job position.
You can talk about social situations where you made others feel at ease or confident by using your people skills, and you can tell about an instance when your drive enabled you to get things done or solve a problem. To demonstrate to the hiring manager how you can use your skills in the position, provide specific examples in your examples.
6. Reiterate your interest in the position
Emphasize your interest in working with the company. Share your passion for your career and talk about how you believe you could benefit the organization, specifically if they hire you. This may also be a good opportunity to discuss aspects of the organization or its products or services you admire and why.
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7. Write a closing
The closing of your application letter should reiterate your enthusiasm for the security officer position and explain why you are a good fit for the job.
Avoid repeating material from the body of your cover letter; instead, close with a remark that emphasizes your value and include an open-ended call to action expressing your excitement for an interview or encouraging additional discussion.
8. Add a signoff
End your letter with a professional signoff, such as “Kind regards,” “Best” or “Sincerely.” Follow your chosen signoff with a comma, then press “Enter.” Type your first and last name.
9. Proofread your letter
Review your letter thoroughly after you finish writing. Read it carefully and look for potential grammatical errors or sections requiring revising. Consider reading your letter out loud to ensure all aspects are easily understandable, and think about asking someone you trust to proofread your letter. Correct any revisions, proofread the letter a final time, and save it.
What To Include In Your Marketing Cover Letter
Here are the key elements to include in your marketing cover letter:
1. An introduction
Begin your letter by introducing yourself and mentioning the job position you are applying for. You may compose a thesis statement outlining your top qualifications for the position. Your introductory paragraph might highlight your most amazing abilities and your main reasons for applying for the job.
2. Your unique value as a candidate
Employers may evaluate hundreds of applications and cover letters, so you must stand out. Create a distinct value proposition and market yourself in the same way that you would a product or service. This could be a description of how you can contribute to the organization on a limited basis, such as unique duties you can do or uncommon skills you have.
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3. Highlight Specific skills
Your application letter for a marketing job is a great place to expand on the skills you may have listed on your resume. Describe examples of how you’ve used your skills to assist colleagues, supervisors, or clients. Here are some common marketing skills to highlight:
- Teamwork
- Communication
- Creative problem-solving
- Leadership
- Writing
- Customer analytics
- Computer skills
- Search engine optimization (SEO)
- Adaptability
- Customer service skills
- Organizational skills
- Sales skills
- Attention to detail
- Flexibility
- Google Drive and Microsoft Office (Excel, Outlook, and Word)
- Accounting software (Intuit QuickBooks)
4. Your reasons for applying to the job
Use your cover letter to describe why you want this position. While your CV summarizes your skills and accomplishments, your cover letter provides an opportunity to highlight your enthusiasm for the marketing field. Consider saying what you value most about this firm.
Sample Application Letter for a Marketing Job with No Experience
[Your Name]
[Your Address]
[City, State, ZIP Code]
[Your Phone Number]
[Your Email Address]
[Date]
[Hiring Manager’s Name]
[Company Name]
[Company Address]
[City, State, ZIP Code]
Dear [Hiring Manager’s Name],
I am writing to express my interest in the Marketing Assistant position at [Company Name], as advertised on [Job Board/Company Website]. Although I am a recent graduate with no formal work experience in marketing, I am eager to bring my strong academic background and enthusiasm for the industry to your team.
I graduated from [Your University] with a degree in [Your Degree], where I developed a solid understanding of marketing principles and practices. During my studies, I completed coursework in digital marketing, consumer behavior, and market research, which provided me with a comprehensive understanding of key marketing concepts. Additionally, I successfully completed a capstone project where I developed a marketing plan for a local business, which further enhanced my analytical and strategic thinking skills.
While I may not have professional experience in marketing, I have actively sought opportunities to gain relevant skills. I volunteered as a social media coordinator for [Your University’s Club/Organization], where I managed the organization’s social media accounts, created engaging content, and implemented strategies to increase follower engagement. This experience allowed me to develop strong communication and creative skills, and a keen eye for detail.
I am particularly drawn to [Company Name] because of your innovative approach to marketing and your commitment to delivering exceptional results for your clients. With a high level of enthusiasm, willingness to learn, and ability to work collaboratively, I will make me a valuable addition to your team.
I am excited about the opportunity to contribute to [Company Name] and am eager to bring my fresh perspective and passion for marketing to your organization. I am available at your earliest convenience for an interview and can be reached at [Your Phone Number] or [Your Email Address]. Thank you for considering my application.
Sincerely,
[Your Name]
Conclusion
Getting a job in marketing without experience is not easy, but it’s possible with the right application letter. Always ensure that your marketing cover letter presents you as an ideal candidate who’s passionate about marketing and willing to learn while on the job.
References
- indeed.com – Marketing Cover Letter Example and Template for 2024
- resumebuilder.com – Marketing Cover Letter Examples and Templates for 2024
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